It might be difficult to develop your dealership’s company year after year, especially with all of the issues of recent years. With the epidemic, the constant change, and the focus on digital retail, it can be difficult for your dealership to find new chances. Here are six opportunities you should take today to grow your dealership’s business by 2022.
Improve the car-buying experience
It’s no secret that internet shopping has become the most popular option for many people to purchase goods today. If you want your business to keep up with today’s shopping habits, you must embrace the internet retail model. Customers will be able to buy however they wish in 2022.
This begins with selling cars through both traditional and online means. People buy online more than ever before, and many would prefer to do most of their automobile shopping from the convenience of their homes. Some individuals prefer to do some of their shopping at the dealership, and then you should provide both possibilities and make the shopping experience as pleasant as possible.
Pay Special Attention to New Revenue Sources
Because new car sales are declining, clever dealers are looking for other methods to earn money at the dealership. Drivers are maintaining their automobiles for longer periods and are now more engaged in your service and repair departments than in purchasing a new vehicle.
Parts sales, in particular, suffered greatly during the pandemic. Traditional parts sales fell precipitously for dealers, who lost about $6 billion in parts sales. Online sales, on the other hand, were increasing rather than decreasing.
Customers that sold components online through RevolutionParts noticed a 25% boost in sales. Selling new cars is still difficult now, but for different reasons. In 2022, your dealership will need to identify new ways to generate revenue from fixed operations.
Building new cars is difficult since there aren’t enough chips. This has made it more difficult to find new cars and increased their pricing. People have paid more for second hand cars, and used vehicles frequently require more upkeep and repairs.
This means you should concentrate on increasing profits from the company’s repair shop. Utilizing eCommerce solutions to fulfill such high demand will help you make more money while also providing a modern way for your consumers to purchase parts.
Begin online shopping in all departments.
You presumably already sell automobiles online, but what about parts and accessories? It’s time to start if you don’t have a strong multichannel plan for your parts and accessories business by 2022.
It entails having a website store, Amazon and eBay channels, a wholesale channel, an inventive local delivery system, and all-in-one software like RevolutionParts to assist with getting these programs up and running. Selling through different channels in your dealerships makes it easier for clients to find you and allows you to obtain more business than you can handle for longer.
Improve your accessory sales strategy.
How does your dealership now prioritize accessory sales? There are numerous ways to encourage customers to customize their vehicles before, during, and after purchasing them. In addition to increasing profits on vehicle sales, promoting accessories can boost the dealership’s CSI score.
Customers will be more devoted to your dealership if they purchase accessories for new vehicles or repair and update existing vehicles. Including accessory sales in your sales approach is an excellent method to retain customers. Everyone benefits.
Invest in Digital Marketing Across the Board.
Marketing is crucial for any organization, but digital marketing is required for online success. Customers will not know you exist if you do not market your dealership online. Consider which digital technological solutions will work best for your divisions as part of your dealership’s marketing strategy. Here’s an example of something to consider while developing a digital marketing strategy.
You want more customers to visit your parts department. Paid ads on Facebook and search engines (such as Google) can help you attract more buyers looking for a specific car part. They visit your information web store after seeing it and clicking on the ad. That’s a useful tool as part of a digital marketing strategy.
Extend Your Local Market
To succeed in 2022, your dealership must uncover new revenue streams and develop high-quality digital retailing platforms. Even though the number of people purchasing new cars appears to be declining, the market for parts is expanding in the digital world. For 2022 to be successful, dealers should focus on growing their internet company.
Your dealership will be able to communicate with more people across the country due to this. For the sake of the success of your company’s operations, you should immediately start formulating an eCommerce strategy. If you sign up for a free demonstration, the professionals working at RevolutionParts will assist you in preparing for the entire selling year beginning in 2022.