Customer feedback is one of the most crucial tools for refining and implementing a strong marketing plan. Your marketing strategy will fail if you don’t understand what your clients want, their problems, or their thoughts about your dealership. Marketing is only effective if it satisfies the needs of the people you are attempting to reach.
So, how can you learn how satisfied your consumers are with your dealership and what they will require in the future? Here are the seven greatest dealerships that track what their consumers want and need using tools. Here are seven methods for tracking what your consumers want from your dealership.
Set up Google Alerts for current events and industry statistics.
Knowing what your clients require is the most significant thing you can do to determine their thoughts. Keeping up with trends, part cycles, and seasonal variations will assist you in getting your parts department in fantastic shape before orders begin to come in. It is advisable to conduct proactive research on your merchandise and how buyers behave.
Buying parts online is the most important market trend today.
People are growing, turning to the web to shop. To produce adequate money, parts departments must adopt and improve eCommerce tactics for parts.
- Online sales of components and accessories are estimated to reach $38 billion by 2022. ( Hedges & Company).
- It is predicted to reach a little less than $67 by 2030. Hedges and Company
- In the coming, 90% of people will prefer to buy auto parts online rather than in a store (PR Newswire).
These figures illustrate that consumers utilize the Internet to find and purchase parts. However, most dealership websites do not allow you to buy parts online.
Investing in a solid eCommerce system (such as RevolutionParts!) can help you improve customer support and streamline processes at your dealership. It’s easier to sell online when you have an instant parts catalog integration, an easy-to-use parts site, and features that help you track and communicate with customers.
Make use of behavior-tracking tools.
This may appear not easy, but it is a simple and terrific approach to determine what your website visitors are interested in. HotJar or other tank designed software is a terrific method to see how your customers utilize your site and what they care about.
These tools can assist you in tracking where your consumers click, where they become stuck, and which page they are most concerned with. Even without written comments, this can teach you a lot regarding how to make it easier for clients to find what they desire and buy it.
Here are some recommendations:
- HotJar
- Inspectlet
- FullStory
Most of the time, you’ll have to copy and paste a little piece of code into your site. RevolutionParts allows you to add code to the app’s headers and footers, making it a simple way to enhance your auto parts web business!
Permit ratings and reviews on your website.
Testimonials can be easily added to web stores that use RevolutionParts. All you have to do is enable it, and customers will be able to share their experiences immediately on your website.
We also collaborate with Yotpo, the program with the highest number of reviews on the market. Customers may easily review products thanks to the integration. It’s also an excellent approach to determining what your customers think of your items and how effectively your parts department performs.
Customer Opinions
You have to ask sometimes. Send out a survey! You can entice shoppers to join by providing an incentive. You also don’t have to spend much money on the reward. Participants can receive a discount with their next order or enter a monthly drawing.
Keep the survey questions simple while writing them. Providing selections from a fall menu or a list of possibilities is preferable. Because it requires more effort, shoppers are less inclined to fill out ajar text boxes.
You can select from a variety of survey software. You have the following options:
- BirdEye
- SurveyMonkey
- Wootric
Examine online review sites.
This may seem obvious, but dealerships rarely read review sites or Search reviews. It’s a good idea to look at as many review websites as possible. People don’t have time to write reviews all over the place, so they’ll leave one and be done with it. Make a list of review websites that you frequently visit to receive the most up-to-date information.
Check your social media remarks.
This is only one of many places where clients can find you on the Internet. Do you read your comments and personal messages frequently? Social media is excellent for learning what your consumers say and how they perceive your company.
Because social media is a more public, casual platform than a straight email, many shoppers utilize it to communicate with the businesses they do business with. It can assist you in finding out what people like, value, and how they behave in general online.
Of course, many people manage their social media accounts virtually full-time. It would make sense if you didn’t verify Facebook, Twitter, and other sites as frequently as you’d want. You can maintain track of your social network accounts using various software programs.
We propose using a framework such as Hootsuite to help you engage with, measure, and manage your online presence. You can attach your financial documents to a gadget like Hootsuite, making it easier to keep track of everything. You can schedule postings, get real-time updates, and communicate with your clients from one place.
Keep track of social media hashtags and mentions.
Some people will discuss your dealerships on their pages rather than yours. They may tag your business, but they usually do not. It’s simple to find posts about your dealership on social media.
Finding these comments may require a bit more effort, but because they are left on the patient’s page, they might be more honest regarding their purchasing experience. Keep an eye on your clients’ social media messages, remarks, and other interactions, as this is where you may swiftly answer some consumer problems.